Effectively Market to Buyers with Internet Marketing
Over the past decade, people have drastically transformed how they consume information and make purchasing decisions. By some estimates, 80 percent of B2B purchase cycles are completed before the buyer contacts sales. In order to continue to stimulate your business, you must also continue to adapt your marketing strategy to the rapidly changing business world.
Nearly 50% more leads
Enter internet marketing. Internet marketing focuses on:
- creating quality content that aligns with potential buyers’ interests
- distributing that content through various online channels
- pulling people toward your company's products and services
Internet marketing is the most effective marketing method for doing business online. According to HubSpot
, internet marketing practices produce nearly 50 percent more leads than traditional outbound practices, such as direct mail and traditional advertising.
Internet marketing begins an understanding who your potential buyers are and what information they need to see while searching for solutions to their problems. With that understanding, you can create and share valuable content that attracts the relevant people to your website. This valuable content often includes eBooks and other short guides, blogs, videos, infographics and webinars, and is exchanged for customer’s information through the use of forms.
With potential customer’s information on hand, you can refine your target market and marketing methods, and have valuable leads to turn into regular customers.
We don't want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. But who are the “right” people?
Identifying the individuals whose unique needs are the ideal fit for your offerings
is the central tenant of “Attracting” customers through marketing. The most important online tools to attract the right users to your site are: blogging
and social media publishing
Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. Contact information is the most valuable currency there is to the online marketer. So in order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of content, like eBooks, whitepapers, or tip sheets - whatever would be most valuable to your ideal customer.
You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.
Internet Marketing way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them! Internet Marketing companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.